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Introducing 15 Seconds of Stardom, Produced by Sortis Holdings

300 Pine (AKA the historic Bon Marché Building) in Seattle presents 15 Seconds of Stardom. Produced by Sortis Holdings and created by WLCR and Brain Bucket. 

In 2019, the famous Seattle Star atop The Bon Marché Building in Seattle came within days of missing the holiday season after 62 consecutive years. The Star was rumored to be damaged beyond repair, but the 300 Pine development team, in conjunction with support from Amazon and Western Neon, was able to safely get it installed one last time. 

For 2020, the Seattle Star has been completely rebuilt using state of the art materials but following the original 1950’s Bob James plans. The Seattle Star 2.0 has new technology and software that will allow individuals to create their own completely unique experiences. 

With COVID-19 impacting holiday celebrations worldwide this new technology will deliver the holiday celebration directly to you and the public through 15 Seconds of Stardom. 15 Seconds is an opportunity to purchase and play a programmed light show on the Seattle Star from anywhere in the world through the website A portion of proceeds from each purchase will be donated to Mary’s Place

The idea for the Seattle Star 2.0 came from Paul Brenneke, Executive Chairman of Sortis Holdings and the developer of 300 Pine. “We are right at the forefront of the homeless problem, so giving to Mary’s Place was important to us,” said Brenneke to the Seattle Times. 

Mary’s Place invites the community to join their effort in ensuring that no child sleeps outside. As the weather gets colder and our health crisis worsens, a safe, warm place to come inside is more important than ever. At Mary’s Place, families find stability, resources for housing, employment, wellness, and hope. 

Amazon and Mary’s Place are close partners. In March 2020 at the start of the COVID-19 pandemic, Mary’s Place opened a new shelter within Amazon’s Seattle headquarters – just a few blocks from the Seattle Star. The Mary’s Place Family Center in The Regrade, spanning 63,000 square feet and eight floors, has space to safely shelter more than 200 family members fighting homelessness each night. 

SEATTLE TIMES – This Christmas, You Can Pay to Program the Macy’s Star and Brighten Mary’s Place


300 Pine Street atop the historic Bon Marché Building at the corner of Fourth Avenue and Pine Street, Seattle, Washington, USA. The Seattle Star can be viewed via livestream from anywhere in the world at


Celebrate the holiday season and benefit Mary’s Place, a non-profit dedicated to providing shelter and housing resources for women, children, and families.  


Kickoff is Friday November 27th, 2020 at 5:00pm PT in conjunction with the Westlake Tree Lighting. The Star will be running through Wednesday January 6th, 2021.  

More About Downtown Seattle’s New Virtual Holiday Experience, 15 Seconds of Stardom on the Seattle Star 


  1. Go to on desktop, mobile, or tablet
  2. Reserve your time slot
  3. Create your own custom light show to display to the world on the 160-foot-tall star for $15. Longer durations can be purchased in increments of 1 minute, 5 minutes, and 30 minutes. 

Easy pattern and color selections on the website allow users to create and preview their custom light shows, prior to completing their purchase. Subscribers will be emailed a link to a status page where they can see a countdown to when their show will go live. They will also have an opportunity on the status page to update their time slot, if desired. 

Once the show goes live it can be viewed on livestream, on the status page or home page, and, of course, in person! After the show airs, the subscriber will receive a video of their show, as it played on the star, sent to their email for sharing on social channels. 

Additional durations or customizations can also be purchased (for example, corporate sponsorship) by contacting the service team for more information at High demand time slots, such as New Year’s Eve, Christmas Eve, and Christmas Day, will be initially closed for booking. Stay tuned for updates on when those slots will open up for purchase. A portion from each purchase will be donated to Mary’s Place