PORTLAND, Ore. – 8 January 2021 – Sortis Holdings, Inc., a Portland-based investment firm (OTC: SOHI), finalized its investment in Blue Star Donuts as the plan sponsor out of Chapter 11 bankruptcy. Blue Star Founder and CEO Katie Poppe will continue as CEO of the restructured company.
Like many small businesses, Blue Star was not immune to COVID-19 and the subsequent economic impact. Forced to close temporarily during nationwide shutdowns, Blue Star filed for bankruptcy protection in September 2020 with Sortis on board guiding the company through and out of bankruptcy proceedings. The company’s bankruptcy lawyer, Mr. Oren Haker of Stoel Rives, says, “Blue Star’s bankruptcy filing included the use of a new subchapter of chapter 11 focused on small businesses which came into effect in February 2020.”
A hearing held November 23, 2020 in Portland, Oregon approved the plan that brings Blue Star, a cherished Portland gourmet donut brand, back from a COVID-19 induced crisis. In addition to the investment, restructure terms prioritized retaining leadership and core stakeholders and working with the Blue Star team to provide support and resources where needed.
“I appreciate the trust and faith that Paul and Sortis have in me and my vision for Blue Star,” said Blue Star CEO Katie Poppe. “They listened to what was important to me, and put their money where their mouth is, so to speak. Maintaining women-majority ownership and folding in some of our key staff stakeholders was essential to me, and I’m thrilled to finally be able to expand the ownership structure as we rebuild the company.”
Blue Star Donuts + Coffee has been a Portland favorite since 2012, making their donuts from scratch with locally sourced ingredients and collaborating with creatives across the West to come up with the best local creations. Blue Star will now move forward with navigating the unending challenges facing the restaurant industry.
“Similar to the Sortis Rescue Fund’s past few investments, it’s great brands with a unique strategy like Blue Star that can thrive in a new era of retail post pandemic,” says Paul Brenneke, Executive Chairman of Sortis Holdings, Inc. “We were especially intrigued by the potential for wholesale and e-Commerce channels in addition to the opportunity to help preserve a beloved Portland business and the culture it represents.”
Wildly successful as a gourmet donut shop, Blue Star has 7 locations across the West Coast. The pandemic induced a pivot in the business plan to focus on wholesale to grocery that has led to their products being carried at more than 20 retail outlets with more in the works. Blue Star has demonstrated its ability to adapt to e-Commerce as retail rapidly evolves.
Blue Star Donuts + Coffee is majority women owned and operated and has 7 locations across Oregon and Southern California. They also are carried in 20+ grocery retail stores across the Portland-Metro area.
About Sortis Rescue Fund, LLC
Sortis Rescue Fund, LLC (the “Fund”) is a Delaware limited liability company established by Sortis Fund Manager, LLC (the “Manager”) to capitalize on the dislocation and market stress in both the real estate and business markets caused by the COVID-19 global pandemic and subsequent economic fallout. The asset class-agnostic fund will focus on distressed debt, physical real estate and operating businesses opportunities primarily across the Western United States.
About Sortis Holdings, Inc.
Sortis Holdings (OTC: SOHI) is a leader in diversified alternative investment strategies focused on real estate, lending, distress situations and rescue opportunities. Top priorities include capital preservation and long-term economic growth primarily focused in the Western United States. Sortis Funds include the Sortis Rescue Fund, the Sortis Income Fund, and the Sortis Opportunity Zone Fund. Operating under the principles of client focus, integrity, hard work and creativity, Sortis Holdings provides its accredited investors with well-managed, diverse asset-based investment strategies. Learn more at sortis.com.
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Sortis Holdings, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Sortis Holdings’ ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Sortis Holdings’ and Sortis Rescue Fund’s disclosure documents and filings.
This announcement does not constitute an offer, or any solicitation of any offer, to buy or subscribe for any securities. Any offer will be made only by means of an offer memorandum. This announcement is not for release, publication or distribution, in whole or in part, in or into, directly or indirectly, any jurisdiction other than the United States.
Sortis Media Contact: Michael Sander, firstname.lastname@example.org or email@example.com
Blue Star Media Contact: Jessica Kulp, firstname.lastname@example.org or 512.560.0661